CAL-A-VIE HEALTH SPA / MARKETING DESIGN
Discover Your Haven
Cal-a-Vie is the number one health spa in the nation. Much of the decor is inspired from Italian and French Villas with an emphasis on textures. I had an opportunity to work with the Marketing Department to explore new creative direction to support the efforts in procuring new business. With an average weekly lodging cost at $10,000 the only design directive was a high-end esthetic.