Summary
My experience in the entertainment, streetwear and action sports industries have built within me strong core values. What they have taught me is to constantly be educating myself on new technologies, styles and trends. It is imperative to adapt with the rapid changes in society to keep brands and product lines relevant. This continuous flow of progression is the way I approach life and design. Regularly visualizing and researching where the future is headed, but without losing sight of where we are now. Insight into these changes make for effective creative planning and execution which is what I bring to the table - I Eat, Sleep, Breathe Design!
Skills Set
Adobe CC, Premiere Pro, Lightroom, Photoshop, Illustrator, InDesign, CorelDraw, MultiAd Creator, Word, Excel, Powerpoint. I have used Komodo Edit for html and css as well as many website creating websites (Wordpress, Webly, Wix and Webflow). I also have experience in photography and video production.
Education
MiraCosta College
08/15 to present
BA Degree in Visual Arts & Technology (in progress)
Certifications in Photography, Web Design, Graphic Design and Video/Media Design (in progress)
Experience
Freelance Graphic Designer
01/03 to present
• Developed engaging and innovative graphic designs for logos, flyers, posters, and page layouts.
• Designed new, on-brand visual elements focusing on messaging and brand.
• Use Microsoft Word, Excel and PowerPoint to edit files, footers and headers, captions, format text, insert images.
• Some of my freelance clients have included: Xzibit (Platinum recording artist), Cingular Wireless, Shawne Merriman, Tony Gwynn and Snoop Dogg.
Production Artist (Contract) at DJO Global Consumer Division
Vista, California - 06/16 to present
• Create photo clippings as well as photo touch-ups with rapid turnaround for use in print and digital media.
• Completed over 60 highly detailed global packing layouts ahead of schedule using Adobe CC.
• Consistently maintained quality in fast-paced, deadline driven marketing and creative departments.
Print Production Artist at Pennysaver USA
Vista, California - 6/12 to 5/15
• Composed over 180 ads per month and awarded 7 times for design excellence.
• Due to strengths in accuracy and program knowledge was selected to train junior graphic designers on Adobe Creative Suite.
• Communicated with client/sales personnel to determine marketing and design vision, scopes of work, and deliverable timeframes.
• Format designs and media for use in print and web applications; deliver production-ready graphics.
• Rescaled and cropped images using Photoshop, and compile client data into PDF formats; edited documents and layouts prior publication and submission to printer.
Founder at Fabricali Brand Apparel Co.
San Diego, California - 1/03 to 3/09
• Fabricali was a personal business venture initiated from zero capital and in 3 years was generating over $100,000 annually in net sales and shipping approximately 15,000 units worldwide.
• Successfully marketed designs and was able to feature our clothing on MTV’s “Pimp my ride”. Clothing was also featured in many music videos by such recording artist as Ray J, E40, Snoop Dogg, Alchemist.
• Created brand awareness utilizing creative advertising mediums such as stickers, hanging mobiles, posters, stencils, etc. Using these pieces we were able to direct traffic to our social media site and accumulate over 1000 Facebook followers.
Graphic Designer at Giant Advertising
San Marcos, California - 6/97 to 6/08
• Responsible for the creation of custom packaging for many retail automobile accessories.
• Produced the entire product line’s print collateral and individual designs, which helped the sales department to generate $1.5 million in gross annual revenue.
