URBNFIT EQUIPMENT / BRAND MANAGER

Get Fit!

URBNFit Equipment is an ecommerce business which sells fitness products exclusively on Amazon. Living solely on Amazon raised some potential challenges which pushed me to explore new skill sets such as product photography. In just under a years time with the improvements to infographics and other creative strategies the company experienced exponential growth in units sold. There was also a measurable rise in approval ratings due to packaging design and other graphic assets included with products.

Branding

One of the first steps taken in creating a cohesive aesthetic is developing a brand guide. Working closely with the CEO of the company I designed company logos and selected corporate fonts and colors. This helped to keep with the continuity across a product line spanning over 150 SKUS.

Product Photography

As I began to explore Amazon I realized that the cover slide was the most important visual asset on any given listing. Users are essentially purchasing photography. My background in fine art photography served as a platform to begin my journey into product photography.

Infographics

Products are proven to convert when they have a full range of visual assets. Infographics are a very popular component to any product slide.

Contact Me

Interested in hiring me? Or maybe you just need someone on a freelance basis? Please use the contact form below or send me an email to contactme@jameslyoung,com I will be in contact with you as soon as I can.
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